TikTok is showcasing the positive impact that the sheer diversity of its content can have on its users by spotlighting a father’s fitness journey.
TikTok reveals vital trends for brands to tap into in 2024
TikTok has launched its 2024 ‘What’s Next Trends Report’, designed to arm the vast array of businesses that use its platform with the key themes…
TikTok rolls out lauded advertising solution to UK market
TikTok is bringing its ‘Pulse Premiere’ advertising solution to the UK market, with Sky Sports already announced as its first approved publisher.
Northern Ireland pub’s £700 Christmas ad dubbed ‘better’ than John Lewis
A Christmas advert for a pub in the Northern Ireland town of Enniskillen that cost just £700 has been described as ‘better’ than John Lewis’ effort.
Christmas shopping: How brands can stand out during the golden quarter
Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.
Tesco Whoosh: BBH ad celebrates when ‘going to the shops isn’t your bag’
Tesco has launched its first major marketing push for in-house rapid grocery delivery service Whoosh, with a debut ad campaign from BBH.
Morrisons champions hero Christmas hosts with 2023 festive spot
Morrisons is supporting this year’s festive hosts with a joyfully 80s-themed ad set to the tune of Starship’s 1987 hit ‘Nothing’s Gonna Stop Us Now.’
Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
Evening Standard unveils £1m OOH and print ad-space prize
The Evening Standard and Outernet London have announced a competition offering the chance to win £1 million of ad space across OOH and print.