Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Watch: Pepsi MAX new football film ‘Nutmeg Royale’ starring Messi, Ronaldinho and Pogba
Pepsi MAX has launched ‘Nutmeg Royale’, starring Leo Messi, Ronaldinho and Paul Pogba, as part of its new international brand campaign ‘Thirsty for More’.
Opinion: Why WHSmith is no longer pushing the envelope
WHSmith has become a cliché, according to CEEK Marketing founder, Charlie Terry, who explains why other retailers should take heed.
Match.com ad banned for portraying sexist gender stereotypes
A Match.com TikTok posted in June has been banned by the ASA for portraying sexist and negative gender stereotypes.
Tesco Clubcard campaign asks TikTokkers to become the voice of the checkout machine
Tesco is offering Clubcard members across the UK the chance to become the voice shoppers hear at checkouts in its latest TikTok competition.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
TikTok facing £27 million fine following damaging allegations by Information Commissioner
Chinese social media platform TikTok could be facing a fine of £27 million for purportedly ‘failing to protect children’s privacy’ following a series of…
Lottie London accepts blood donation as payment for its Vampire Diaries collection
Lottie London has launched a Vampire Diaries make-up collection that will accept blood donation as payment for the Love Sucks range.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.