Social media network TikTok is showcasing the positive impact that the sheer diversity of its content can have on its users by spotlighting a father’s fitness journey.
Developed in partnership with British agency Lucky Generals, the omnichannel campaign is set to appear across a range of high-impact out-of-home sites across the UK from Waterloo Station to the Cromination.
‘It Starts on TikTok’ will also run across TV from early next year, supported by additional radio, podcast and in-app executions featuring ‘home-grown’ TikTok creator talent.
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“TikTok is a place to be inspired and discover new things. Every day, our community prove that a dose of inspiration can go a long way,” TikTok UK, Ireland and Nordics head of marketing, Harry Wilson said.
“It Starts on TikTok is about celebrating the extraordinary moments that spark when communities come together. We hope this campaign inspires people to discover a new hobby, search for that recipe or even turn their passion into a career. It Starts on TikTok.”
Coming in time for the New Year, the hero film illustrates how the positive, inspirational content that can be found on the platform can help ordinary people make positive changes to their lives.
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Anybody know who the actors in the advert are?