Wavemaker has found that 87% of Gen X feels underrepresented across TV advertising, despite being set to become the wealthiest generation.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
Meta to consider charging Facebook and Instagram users for ad-free accounts
Meta-owned social media platforms Facebook and Instagram are considering rolling out charges for users who wish to subscribe to ad-free accounts
Beyond the distortion: how can brands navigate the carnival mirror of social media?
‘Real world’ controversy is typically reflected and magnified on social media – The Social Element’s Linn Frost shares how to navigate this distortion.
B&Q apologises after “abhorrent” White Supremacy books appear in product creative
DIY retailer B&Q has apologised after two books titled “White Supremacy” appeared on tits product listing page in a mock-up creative showcasing a wooden radiator cover.
X-Twitter introduces ‘sensitivity’ controls to win back fleeing advertisers
Elon Musk’s ‘X’ has brought in a range of new so-called ‘sensitivity’ controls in a bid to entice advertisers back to the ailing social media platform.
TikTok renews Wimbledon partnership
TikTok has partnered with Wimbledon for second year running and has launched a competition to find the next generation of tennis commentators.
Aleph Group pulls off major coup with Pinterest partnership
Aleph Group has agreed a partnership with Pinterest, enabling it to offer the social media platform’s advertising solutions to its clients.
Screwfix says ‘Don’t stop. Sprint’ in new rapid delivery campaign
A new TV and social media campaign from Screwfix says ‘Don’t stop. Sprint’, highlighting the retailer’s 60-minute rapid delivery service.
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.