Social Element has this week bolstered its leadership team with the appointment of Linn Frost and Ashley Cooksley as global co-chief executive officers (CEO).
The incumbent Tamara Littleton will now take up the role of executive chair. The move came about as the social media agency believed that it would better enable it to fulfil its long-term vision.
Frost and Cooksley will now oversee Social Element’s global strategic direction, as well as identifying key growth and expansion opportunities – along with a focus on their own territories (Europe and North America respectively.)
“Ashley and I are both dedicated to creating an agency that has a legacy that can remain successful for years to come. Our goal is clear: to make social better by helping brands find and connect socially with their audience,” Frost said.
“Making social better is about creating real change and measurable results for our clients whilst working within the industry to ensure that platforms are a more positive place for everyone who uses them.
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Social is ever evolving and our new structure and positioning has been designed to ensure that we have the right experts assembled at the right time and place to help brands navigate and harness its full potential”.
Alongside this leadership re-shuffle, the global agency has also unveiled a refreshed brand and visual identity, spearheaded by a new logo, typography, iconography and colour palette, in addition to a new brand voice.
Cooksley added: “We’ve accomplished tremendous growth over the past three years, and know that we’re still at the tip of an iceberg with what we can achieve in this agency and industry. We have the right talent, experience, vision, and values to dramatically increase both revenue and profit.”
“Our culture, growth, and approach has attracted top talent from other agencies and companies that haven’t recognized that how people want to work has changed. We continue to provide support and wellbeing because humans matter – parents, carers, multi-generational people with talents that shouldn’t be restricted by how the workplace is being defined by others.”
