A new survey has revealed that only slightly more than half (55%) of the British public ‘love’ this year’s John Lewis ad, as opposed to 96% last year.
Meta bars political advertisers from using its new generative AI tools
Meta is set to bar political campaigns and other advertisers with regulated industries from using its new generative AI advertising products.
Hair and beauty SMEs name their favourite social media channels for marketing
YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
7 in 10 customers reach out directly to brands on social during festive rush
Close to seven in ten (67%) UK customers will reach out directly to brands on social media during the festive season.
Marketers are replacing models with real people in diversity push
Up to 87% of ecommerce brands prefer using images from real customers over handpicked models or influencers, to hit diversity requirements.
X/Twitter is reportedly trialling unblockable clickbait-style ads as decline under Musk continues
Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.
91% of X/Twitter users not interested in paying subscription fee
In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.
Elon Musk’s X sued by marketing agency for trademark infringement
Social media platform X, formerly known as Twitter, has been hit with a trademark lawsuit from a Florida-based marketing agency – X Social Media.
Advertisers concerned as X axes election interference tool
X has removed a tool that allowed to users to report electoral fake news except in the Euopean Union, according to Australian researchers.