NBA Europe has appointed Little Dot Studios’ specialist sport label, Little Dot Sports as its social creative and platform management partner with immediate effect.
The deal will see the London-based agency provide social creative and platform management services to the European branch of global basketball’s flagship competition.
Little Dot’s partnership with the NBA will also extend to its Middle Eastern operations, where the firm will help develop the league’s awareness and engagement amongst its international fanbase.
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Utilising its specialist digital expertise, Little Dot will create social content, deliver strategies and insights and oversee an ecosystem of in-territory community managers across a wide range of the NBA’s international markets including France, Germany, Greece, Italy, Spain, Turkey, the UK.
Owned by All3Media, this latest deal sees Little Dot Sport further grow its roster of over 30 retained clients, which already includes The Football Association, Premiership Rugby, Serie A, The Lawn Tennis Association, The Ocean Race, Ascot Racecourse, The Scotland National Team, West Ham United Football Club and the England & Wales Cricket Board.
The new partnership comes just weeks after Team GB enlisted Little Dot Sport to to create and distribute an all-new YouTube-based content series titled ‘A Cut Above’.
