MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?
The Wild wins Pukka brief with user-generated social campaign
Social creative agency The Wild has been appointed by food-to-go brand Pukka to help supercharge the brand’s social channels for the rollout of its latest new product launch.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
Cathedral City unveils £5m ‘Our Make it Better Cheddar’ campaign
Cathedral City has unveiled a £5 million campaign titled ‘Our Make it Better Cheddar’ in a bid to showcase the ways in which the cheese is made.
Check the socials: Why travel brands should keep TikTok in their targets
Socially Powerful’s head of strategy Lloyd Williams explains why it’s time for the travel industry to step up and start using TikTok to speak to consumers.
Up-and-coming rapper J Fado signs as Hera Clothing ambassador
Streetwear brand, Hera Clothing, has signed emerging British rapper J Fado as its latest global ambassador.