Greggs has named Weber Shandwick-owned agency That Lot to run its social media output at the conclusion of a competitive pitch process.
Snap shares plunge 35%, day after it lays off 10% of staff
Snap shares plunge 35% day after it lays off 10% of staff
NBA Europe hires Little Dot Sport to grow international profile
NBA Europe has appointed Little Dot Studios’ specialist sport label, Little Dot Sports as its social creative and platform management partner.
Ogilvy shares 2024 predictions for Social 3.0
Ogilvy has identified key trends including brand collaboration, lo-fi realities, AI and the transformation away from traditional influence in its latest social media report.
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
TikTok cuts advertising jobs as tech sector adjusts to falling ad sales
TikTok has laid off at least 60 employees working in its advertising and sales divisions following on from a series of cuts at major tech firms.
Does MrBeast’s £200,000 video payout show X still has ad potential?
YouTuber MrBeast has earned over £200,000 ($250,000) in ad revenue by posting an old video on to X, despite having previously criticised the platform.
TikTok spotlights life-changing potential in emotional new ad
TikTok is showcasing the positive impact that the sheer diversity of its content can have on its users by spotlighting a father’s fitness journey.
Zara ‘regrets’ controversial campaign after Gaza boycott calls
Zara is facing a boycott following an advertising campaign which has been accused of resembling images from the Israel-Gaza war.
TikTok reveals vital trends for brands to tap into in 2024
TikTok has launched its 2024 ‘What’s Next Trends Report’, designed to arm the vast array of businesses that use its platform with the key themes…