High street jeweller, H.Samuel, has launched its multi-channel Christmas campaign, earlier than usual ahead of Black Friday and Cyber Monday.
The ‘Unwrap the Sparkle’ concept, devised by Bulletproof with the media planning and buying by Bountiful Cow, aired yesterday on Channel 4 alongside Hollyoaks and Made in the 80s.
It includes an array of regular family favourites across E4, Dave, ITV2, ITVBe and Sky channels, as well as to a range of films in the run up to Christmas with supporting press and social media activity.
The jeweller added that TV is supported by a broader campaign across print, digital, and social. This year also sees H. Samuel using Instagram to promote influencer content to connect with a fashion loving female audience.
To receive more marketing news just like this subscribe to our FREE daily newsletter
“This campaign is a step change for our brand as we look to extend our reach and connect with new audiences this Christmas,” H.Samuel head of branding Gillian Connor said.
“From diamond and gold jewellery to designer watches at great value prices, we are ideally placed to support our customers through these extremely tough times, helping them to treat their loved ones with stylish affordable gifts.”
Bountiful Cow CEO Adam Foley added: “H.Samuel is a properly iconic brand, still a high street favourite and part of people’s lives after 160 years of trading.
“We’ve reinvigorated our media plan with a greater focus on giving the brand the stature it deserves, while making sure we’re driving sales by being present (no pun intended) across lots of channels with gift ideas all the way into the big day itself. I’m really excited to see the results.”
This comes as Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.
2 Comments. Leave new
Is it possible to buy the Christmas hoodies shown on the models in your advert?
They are from Amazon