Soft drinks and mixer brand Fentimans has named Jayne Andrews as its new marketing director.
Bringing 25-years’ experience to the role, Andrews will lead the firm’s marketing team on raising brand awareness and driving innovative trial and purchase strategies, whilst monitoring new market trends and evolving consumer expectations.
She has held senior positions in major household brands within the grocery, telecommunications, health and technology industries, and more recently led brand marketing for Carnival Cruise Line.
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“Throughout my varied career, I have been able to acquire a wealth of experience and expertise working with some of the biggest brands in multiple markets,” Andrews said.
“Bringing all that I’ve gained to a market leader is extremely exciting. With Fentimans having such a rich heritage and interesting story, the opportunities to create even more engaging and creative brand marketing and promotions are endless.”
The news comes as Fentimans unveiled a new visual identity as part of its first-ever ad campaign for its mixers range.
As part of the brands new advertising campaign, the new drinks can range are available in its best-selling mixer flavours, Rose Lemonade and Ginger Beer, along with their Premium Indian Tonic Water and Valencian Orange Tonic Water flavours.
