Instagram cleaning sensation and author Sophie Hinch has partnered with Procter & Gamble to launch its largest limited edition collection to date across its home and fabric brands.
Available from stores from 7 September, the range is the latest collaboration from FMCG giant with the longtime brand ambassador.
The range comes Hinch’s favourite scent of eucalyptus, which features frequently in her content, shown either as part of her home decor or favourite candle fragrance – it’s synonymous with her style and therefore a natural choice for this collection.
The range will be available as of 7 September in Home Bargains, and soon after in other retailers across the nation including B&M, Tesco, Asda and Savers.
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Mrs Hinch has been a P&G ambassador since 2018 and during that time has created multiple limited edition collections, however this range is the first to unify all of her favourite P&G brands under one scent and concept.
“After four years of working with P&G, this range, inspired by one of my absolute favourite scents, eucalyptus, is such a dream come true. I’m so excited for everyone to try it,” Mrs Hinch said.
“To have one of my favourite scents in so many of the brands and their products that I absolutely love and have used for years, is just incredible. I can’t wait for everyone to bring eucalyptus into their own homes. I hope you all love it as much as I do!”
Procter & Gamble communications director Scott Popham added: “We know our shoppers consistently have loved limited edition collections, especially when the scents match and complement each other across multiple products.
“Therefore, this winter, in collaboration with our lead ambassador Mrs Hinch, we’re excited to launch the limited edition Frosted Eucalyptus range across our fabric and home care brands”
