AdvanceTrack has won a two-year High Court battle with the judgement set to have important ramifications for Google SEO and online advertising.
YouTube faces data harvesting backlash over ads targeting children
YouTube has come under fire for running brands’ adverts on kid’s channels, which is believed to have led to the tracking and harvesting of children’s data.
Google director leads WACL as new president, spotlighting menopause policy and #RepresentMe campaigns
Senior director brand and reputation marketing at Google, Nishma Patel Robb, has taken over as president of Women in Advertising and Communications, Leadership (WACL) for the second half year, marking the organisation’s centenary year.
Google fights back: independent data discredits misleading ad claims
Google did not mislead business and government advertisers about the viewership of adverts, or violate any guidelines, according to recent data.
Google ordered to sell off part of ad business in dramatic EU ruling
US tech giant Google has been ordered to sell part of its advertising business by the EU competition regulator following monopoly concerns.
Google Ads to tap into generative AI for greater personalisation
Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that…
ITV’s new Geo-X lets advertisers prove regional ad effectiveness
Brands and advertisers will be able to prove the regional effectiveness of their TV advertising campaigns thanks to new ITV data measuring service Geo-X.
Gymbox highjacks competitor SEO with cheeky Google stunt
Disruptive fitness brand Gymbox is highjacking its competitors SEO results with a boldly tongue-in-cheek Google campaign.
Google Privacy Sandbox: Date for phasing out third-party cookies confirmed
Google is finally set to phase out third-party cookies after twice delaying the move over the past couple of years.
Google profits from climate disinformation on YouTube
A new report states Google has failed to enforce its policy to demonetise YouTube adverts on climate disinformation content.