The Institute of Practitioners in Advertising (IPA) has highlighted the 36 agencies that have achieved CPD Gold Accreditation for their ‘exceptional’ professional development programmes, and ‘outstanding investment’ in the professional development and well-being of their employees throughout 2022.
The CPD Gold initiative – celebrating its fifteenth year this year – was introduced to recognise agencies who demonstrate a culture of learning, and who improve the professionalism, development and reputation of the industry while also enhancing clients’ brands and agencies’ as a result.
On average, the CPD Gold agencies earned £5.42 return on every £1 invested in learning and development in 2022. These firms also retained 96% of clients, won 70% of pitches and saved £256,594 on recruitment costs with an average staff retention of 78%.
This year’s CPD Gold agencies include 23red, Anything is Possible, April Six (Mobility), Bicycle London, Bray Leino, december19, Different Narrative, Elvis, Generation Media, Gravity Road, Havas Media, Hearts & Science, Hunterlodge Advertising, MBAstack, McCann Central, McCann Manchester, Medialab, MG OMD, Mindshare, mSix&Partners, MullenLowe London, Ogilvy, OMD UK, PHD Media, RAPP, St Luke’s, The&Partnership, The Advertising Association, The Kite Factory, Total Media, Total Media Connect, TrunkBBI, VMLY&R, WAA Chosen, Wavemaker and Wieden+Kennedy London.
Platinum CPD agencies also include 23red, April Six (Mobility), Bray Leino, Elvis, Generation Media, Hunterlodge Advertising, MBAstack, McCann Manchester, Medialab, MG OMD, Mindshare, mSix&Partners, OMD UK, RAPP, St Luke’s, The&Partnership, The Advertising Association, The Kite Factory, Total Media, Total Media Connect, VMLY&R, WAA Chosen, Wavemaker and Wieden+Kennedy London.
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“Being Chair of Judges for this year’s IPA CPD Gold programme has been a very valuable experience,” Fitbit at Google director of EMEA marketing, Joanne Savage, said. “While there is still work to do, as a society we now understand much more about the importance of mental health and inclusive workplace cultures than in recent years.
“There are a huge number of amazing, dedicated people working in advertising agencies to nurture, motivate and develop their people. It has been a privilege to learn more about the programmes they have put in place that are helping to make real progress – for people, purpose, and profit.
“Achieving CPD Gold and Platinum is no mean feat. You have to deliver an incredible CPD programme and also clearly demonstrate the value of your commitment to people in making a successful business for the future. Huge congratulations to all of this year’s agencies; you have proved without a doubt that CPD is worth its weight in Gold.”
