Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.
Google admits to sending over a third of Safari ad revenue to Apple
Tech giant Google is estimated to be sending over a third (36%) of its Safari advertising revenue to Apple.
Google faces mammoth £14bn advertising lawsuit in UK courts
Google is facing a mammoth £13.6b lawsuit after the UK’s antitrust court agreed to merge two separate claims into a single class action suit.
YouTube cracks down on use of ad blockers, causing widespread frustration
Video sharing site YouTube has reportedly begun using pop-up windows to warn users against the use of ad blockers.
Google Ads rolls out slew of groundbreaking features
Google has this week rolled out its Demand Gen proposition, which is set to enable advertisers to more easily find and convert consumers.
Advertising Association creates taskforce to oversee AI’s impact on industry
The Advertising Association has convened an industry-wide taskforce to review the opportunities that AI can offer to UK advertisers.
Silent price hike: Google adjusts ad auctions to meet revenue goal
Google has tweaked its ad auctions to boost its search revenue targets, while knowingly not informing advertisers of pricing changes, claims an exec.
Revival strategy: X turns to Google to sell programmatic ads
X, formerly Twitter, will start receiving programmatic ads for Google as it continues to seek new advertising supply sources to replenish its funds.
Google redefines search with the magic of ‘what you see’
Google has kicked off a multi-channel campaign to showcase how users can discover the search capabilities available with the Google app.
Opinion: Is YouTube’s ‘made for kids’ ad safeguarding fit for purpose?
Founder and ceo of award-winning insight, strategy and creative agency Kids Industries, Gary Pope unravels why safeguarding children’s privacy on YouTube isn’t quite as simple as it sounds.