Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that this will offer more personalised advertising experiences.

The move is also designed to help businesses develop and launch campaigns at greater speed and efficiency than before, with an AI-driven natural-language conversational experience smoothing the process.

Businesses will be able to ask the AI tool for ideas on how to kickstart campaigns and even generate keywords, headlines, descriptions, images and other assets.

Google is also set to ‘supercharge’ its automatically created assets (ACA) feature, which will use landing page content to better adapt search ads to a query’s context.

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Essentially, Google would use a firm’s content and existing ads to match with specific text used in the query to create a bespoke new search ad.

This increasingly targeted, specific advertising has been tailored to better address the needs of the consumer and in turn Google will hope that businesses will be the ultimate beneficiaries.

The search engine’s ‘Performance Max’ feature is also set to incorporate generative AI to drive greater personalisation through the creation of bespoke assets.