Google to release Chat GPT rival called Bard

Google has announced that it will launch an Artificial Intelligence (AI) chatbot technology called Bard to rival OpenAi’s Chat GPT.

Bard is set to be used by a group of testers before being released to the public in the coming weeks, according to the BBC.

The news comes as many marketers begin to question whether ‘Generative AI’ can create better content than humans and as a result replace people in the marketing profession. An offshoot of Artificial Intelligence, software like that of Chat GPT and Bard, use algorithms and preexisting content to create text, images, code, video and more.

Bard is reportedly built on Google’s pre-existing language model Lamda. A Google engineer told the BBC that the tech giant’s AI is so “human-like in its responses” that he believed it was sentinent.

“Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models,” Alphabet and Google CEO Sundar Pichai said. “It draws on information from the web to provide fresh, high-quality responses.

“Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills.”

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As well as introducing a chatbot AI, Google will also launch new AI tools for its search engine.

Pichai added: “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner.

“These new AI features will begin rolling out on Google Search soon.”

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