Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
Almost 60% of Brits think there is ‘too much’ advertising on social media
Research reveals that brand strategy on social media needs constant adjusting to keep up with how the platform have changed.
Havas launches Conran Design Group network to help build ‘citizen brands’
Havas has launched the Conran Design Group network, which combines talent at Conran Design Group and Havas’ lead creative agency in France.
Google shakes up Performance Max to give advertisers greater control
Google is set to give advertisers greater control over ad placement within its Search Partner Network.
CMA says Google cannot phase out third-party cookies until its concerns are addressed
The CMA has said that Google “cannot proceed with third-party cookie deprecation” until its concerns are resolved.
Doomsday Preppers: Are marketers truly ready for the death of third-party cookies?
With Google finally set to phase out third-party cookies for good by the end 2024, will marketers truly be able to cope with this seismic shift?
Google parent Alphabet posts strong Q4 results but ad revenue lags
Google posts strong Q4 results but ad revenue lags.
Google courts adland with new Gemini AI tool
Google will expand the use of its new Gemini AI tool to help create campaigns for advertisers
LADbible and Google team up with Harry Kane to promote AI Bard feature
LADbible and Google have teamed up with Harry Kane in an effort to promote Google AI’s Bard feature, with a series of new social media content.
Google has placed ads on pornographic, compromising and blacklisted sites
Google has run brand adverts on hundreds of questionable sites, including those hosting pornographic, zoophilic and pirated content.