Apple has suffered another advertising setback hot on the heels of the disastrous response it received to its ‘Crush’ spot last month
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
Apple’s ‘crush’ ad faces furious backlash from creative community
Apple is facing a furious adland backlash over its latest ad for the iPad Pro that sees a range of creative items crushed by a hydraulic press.
Spotify calls out Apple restrictions in provocative OOH campaign
Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
Apple shows impressive battery life in ‘Karate Kid’ parody
Apple is celebrating the long battery life of its iPhone 15 with a hilarious new ad featuring what is perhaps the world’s worst ‘Karate Kid’ superfan.
Apple’s accessibility-focused ‘The Greatest’ ad secures prestigious Emmy
Apple’s accessibility-focused ‘The Greatest’ ad has won a 2023 Emmy award for Outstanding Commercial, capping off an impressive 2023.
Pizza Hut takes on new CMO as it looks to go digital-first
Pizza Hut has taken on a new CMO as it looks to appeal to younger consumers with a new digital-first approach for 2024.
Apple partners with David Hockney for Battersea Power Station extravaganza
Apple has partnered with renowned British artist David Hockney to create a specially-designed Christmas light display on the facade of its HQ.
Heartwarming Apple ad showcases voice-preservation technology
Apple has released a heartwarmingly fantastical ad to promote its latest software update, which enables users to recreate their own voice.
Apple re-imagines A Christmas Carol for 2023 Christmas ad
Tech giant Apple is harnessing the classic tale of Charles Dickens’ 1843 novel ‘A Christmas Carol’ for its 2023 festive ad campaign.
