Nectar has added Apple, Disney+, TUI and Screwfix to its retailer and brand partnerships programme as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.
The expanded offer comes as Nectar360 – which owns and operates the loyalty programme – has partnered with Valuedynamx to boost its Nectar eShops affiliate proposition, which allows customers to collect points online by shopping with more than 300 participating advertisers.
The new deal will streamline processes for brands including B&Q and Just Eat, while also offering more tailored rewards for customers.
It immediately increases the number of participating retailers to more than 600, with new additions including Apple, TUI, Disney+ and Screwfix, and offers hugely enhanced opportunities for brands looking to engage Nectar’s 19.6 million customer base.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
Nectar360 managing director Amir Rasekh said the new partnership allows the loyalty ‘currency’ to be used by even more brands to drive customer acquisition and retention.
“We are committed to driving value in partnership with the UK’s most-loved brands and customers, and excited to be working with Valuedynamx on this significantly enhanced reboot of Nectar eShops,” he commented.
“The valuable operational work we have done together paves the way for brands seeking to deliver targeted promotions to our customers… and making eShops more visible, accessible and attractive to a wider audience of both customers and brands.”
Upgrades include a fresh investment in CRM and post-transaction communication capability,the introduction of confirmation emails and pending status updates, as well as other UX improvements to enhance the customer experience.
Valuedynamx managing director James Berry added: “We are completely aligned with Nectar360’s passion and expertise for delivering personalised rewards for the benefit of customers and brands.
“Through this partnership we will increase the reach and accessibility of the eShops proposition for advertisers while improving the shopping experience for customers.”
