Apple has unveiled its most powerful chip yet, the A18 Pro Chip, with a blockbuster new campaign.

The spot, titled ” All Systems Pro”- a play on ‘all systems go’—was created by Apple’s bespoke agency TBWA\Media Arts Lab and directed by Academy Award-winning director Tom Hooper, known for The King’s Speech and Les Misérables.

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The campaign features a mission control room, where the employees give the go-ahead to launch the iPhone 16 Pro with the new chip. The phone is then shown flying into space.

According to the tech giant,  the new chip has a six-core GPU and enhanced gaming features and will be available in its iPhone 16 Pro and iPhone 16 Pro Max models.

The campaign will be distributed across broadcast, digital, and social media channels globally.