Dr Martens poaches Apple’s chief brand officer

Iconic shoewear brand Dr Martens has appointed non-executive director Ije Nwokorie to the newly-created role of chief brand officer, effective 1st February 2024.

As a result of his appointment, Nwokorie will step down as non-executive director. He will also give up his role on the Audit and Risk, Nomination and Disclosure committees.

Nwokorie will now become a key member of the global leadership team, reporting into CEO Kenny Wilson and will oversee the brand’s global marketing, product and strategy functions.

“Ije has been a tremendous Non-Executive Director since he joined the Board in January 2021. He has deep insight and understanding of brands and has extensive global DTC experience. I am delighted that he’ll be joining the leadership team as Chief Brand Officer, a role for which he is perfectly suited,” Dr Martens chair, Paul Mason said.

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Nwokorie will join Dr Martens from his role as Apple’s chief brand officer, where he has worked since January 2018. Prior to this, he spent 11 years brand consultancy Wolff Olins, where he rose to become CEO.

Dr Martens CEO, Kenny Wilson added: “Ije is a visionary brand storyteller and this, along with his infectious passion for Dr. Martens, makes him the ideal person to lead the next era of our brand development.

“I am delighted that he will be joining my team in a permanent full-time position of Chief Brand Officer, which will be a crucial role to enable us to become a £2bn revenue brand.”


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