Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers, hindering fair market competition.
Title ‘Censored’, the music streaming service’s creative claims that Apple stops it from sharing deals, promotions, or alternative payment links with customers who use its app on iOS, such as its current ‘three months free’ offer.
This latest out-of-home push is a continuation of Spotify’s ongoing ‘Time to Play Fair’ campaign in which it has previously called the US tech giant ‘outrageous’ for charging a 27% fee for transactions made outside the App Store.
To maximise exposure, Spotify is targeting key London locations such as Westminster and Leicester Square with digital boards that explain how Apple restricts brands from displaying their full range of offers, unless they pay to use its in-app payment system.
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Spotify is now calling on the UK government to take action against Apple’s anti-competition practices by passing a strong Digital Markets, Competition and Consumers (DMCC) Bill to support a fairer, expanded tech sector.
“For far too long, Apple’s anti-competitive practices have kept UK consumers in the dark about ways to save money,” Spotify head of global government affairs and public policy, April Boyd said.
“We want to show consumers what a fairer digital market should look like, with greater transparency, increased convenience, and new promotions. This is why Spotify supports a strong DMCC Bill that creates a level playing field, ensuring the UK remains a leading market for digital innovation.”
