LinkedIn shows how it can help confused Gen Z workers in latest spot

LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.

The campaign will air during hit television programmes Love Island and First Dates from February 15 to April 27 and will look to garner the interest of early career professionals.

The humorous 30-second television spot shows a young professional confused at work when people appear to be speaking in languages he does not understand. It ends with him googling how to seek help and finishes with the slogan ‘Making work make sense’.

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It will also be accompanied by audio and digital campaigns, while VCCP has also created a live activation ‘LinkedIn Know How To Go’ coffee truck supported by a social learning campaign to make early career life more accessible.

It builds on the social media service’s messaging about generational differences.

A previous LinkedIn campaign focused on the generational divides between workers and their grandparents who found it hard to understand what their grandchildren’s job entailed.

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