ITVX and Burger King have joined forces to bring all new epic ‘The Winter King’ to life, with a film focusing on the service of delivery drivers in the winter season.
Following on from the release of the much anticipated launch of the historical drama series (December 21), the film sees a Burger King customer surprised by a delivery from a knight in shining armour.
The stunt starts with a dark ages knight arriving in costume to collect the Winter King Banquet to the surprise and shock of staff and sees him take to a set of suburban streets upon his trusty steed to the bemusement of a Deliveroo driver on his moped.
It has been shared across social channels and supported with paid TikTok placements, and can be seen across owned and organic channels from ITV, Deliveroo and Burger from today.
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“We’ve had great success with Deliveroo partnerships to date. It’s a natural fit that when people are choosing what to watch, they’re also choosing what they want to eat,” said ITV chief marketing officer Jane Stiller.
“The launch of ‘The Winter King’ on ITVX is a new genre for the brand and so we wanted to turbo charge our partnership with Deliveroo. This social stunt is the perfect way to do so, matching the scale and ambition of ITVX – the UK’s freshest streaming platform”
Deliveroo media and ecommerce client partner Mia Georgevic added that she was “proud” of the brands “ongoing partnership with ITV”.
“As Christmas nears and leaving the comfort of your home becomes increasingly unappealing, we hope our customers can tune into the new ‘The Winter King’ series, order one of the limited-edition Banquet meals on the app and let our fleet of riders deliver it straight to their doorsteps.”
