Restaurant chain Burger King is looking to spark the interest of burger enthusiasts up and down the UK with its all-new ‘Foodfillment’ brand platform.
ASA bans Burger King ads for targeting under-16s with high fat foods
The ASA has banned a series of Burger King ads after the fast food chain was accused of targeting young children with unhealthy food.
WARC reveals the most creatively effective brands of the past decade
WARC’s latest ‘Health of Creativity’ report has singled out Burger King as the most creatively awarded brand since 2015.
ITV creates knight-themed Burger King film for Deliveroo social stunt
ITVX and Burger King have joined forces to bring all new epic ‘The Winter King’ to life, with a film focusing on the service of delivery drivers in the winter season.
Burger King pulls out all the OOH stops for TV-free Christmas campaign
Burger King has chosen to prioritise out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad.
Burger King hijacks Christmas icons in whopper of festive campaign
Burger King is launching a new set of OOH adverts, in a campaign that will see it “hijack” two icons of Christmas, Santa Clause and the cult classic song ‘Driving Home For Christmas’.
“Creativity is always rebellion”: Tom Beckman on why brand purpose is the key to success
Weber Shandwick’s global CCO Tom Beckman speaks to MB about how purpose and risk-taking are key for a brand’s survival in the modern era.
Pride of England: 6 of the best campaigns celebrating the Lionesses’ historic World Cup final
MB looks at the six best campaigns making the rounds following from the Lionesses’ historic run to the Word Cup final on Sunday.
Burger King pranks foodies with ‘Gourmet Kings’ Deliveroo stunt
Burger King has pranked foodies with its latest campaign, which saw the fast-food chain posing as new burger brand ‘Gourmet Kings’ on Deliveroo.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.