Restaurant chain Burger King has prioritised out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad this year.
Developed in partnership with London agency BBH, the hero out-of-home creative is centred around an image of a satisfied Father Christmas tucking into the fast food firm’s flagship ‘Whopper’ burger – with an obvious play on Santa’s status as being perhaps the biggest lie ever sold to children.
Burger King has deliberately opted to run the creative after the key festive advertising rush in order to maximise impact. Running exclusively across out-of-home and radio – the campaign will have no TV presence.
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BBH’s controversial out-of-home posters will be further supported by a specially-released rendition of ‘Driving Home for Christmas’ by Chris Rea, voiced by a rather grating computer programme.
