Purplebricks has released its new relaunch campaign, which promises to remove all the Bull that consumers face when trying to sell their homes.
Created by Brothers & Sisters, the campaign celebrates Purplebricks new offer allowing customers to have their house sold for no charge at all.
The relaunch comes after the business was acquired by Strike in May 2023; it was soon after acquisition that its new owners launched the new model allowing customers to sell their homes without a fee in a bid to disrupt the market.
Set to hit television screens on Boxing Day, Goodbye Bull and Hello Purplebricks marks the the first piece of work from Brothers & Sisters who won the account last month, with MSix & Partners — who are also new to the account — handling media.
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The campaign will also be bolstered by radio, OOH and digital iterations, which each personify ways of selling one’s house.
“Memorable advertising tends to have tension in it and something to kick against. Respect to the team at Purplebricks for having the bravery to stand up against all the bull in the estate agent world and actually offering a radical solution,” said Brother & Sisters ECD Andy Fowler.
Purplebricks CMO Phil Lloyd added: “When it comes to selling your home the industry really has expected people to put up with too much bull for too long.”
“This campaign dramatises with a smile that we are serious about shooing that bull out of peoples selling experience once and for all and giving them a more rewarding and much better value experience. PB is back.”
