Purplebricks has appointed mSix&Partners as its newest buying agency, with plans to relaunch the online estate agency with a set of ‘free’ sellers propositions” this Boxing Day.
Working alongside creative agency Brother & Sisters, mSix&Partners will launch an impactful TV and OOH asset from Boxing Day, with the relaunch set to be rolled out in the north and central regions of the UK.
In addition, it will be seen across VoD, radio and digital audio in both regions.
The move marks a win for mSix&Partners, which went through a competitive pitch process, demonstrating channel optimisation and strong use of geodata in order to gain the account.
It follows on from the agency’s successful work on Strike, which acquired Purplebricks earlier this year.
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“We are delighted to announce the appointment of mSix&Partners. They demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them,” said Purplebricks chief marketing officer Phil Lloyd.
“The work they have already done for the Strike brand over the last 3 years further underlined that they are the right agency to support us as we relaunch and beyond.”
mSix&Partners client lead Tom Sutton added: “To pitch in and win such a well-known brand at a pivotal time for their business is extremely exciting.”
“Having witnessed the incredible rise of Strike over 3 years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”
