Currys latest ad shows staff taking a break from eating paper and instead wearing creepy eye masks in a bid to avoid getting distracted by the football this summer, ahead of the Euro 2024 finals in Germany.
Created by London agency AMV BBDO, ‘No Distractions’ will form part of the tech retailer’s ongoing ‘Beyond Techspectations’ brand platform, showcasing the lengths to which its employees will go to avoid distractions in order to better help customers.
The creative will revolve around a series of three ads, each detailing a specific Currys worker’s struggles to remain football-free as they don giant eye masks, human-sized dog cones and even turning their heads 180 degrees like an owl.
“In the latest instalment of our already hugely popular ‘Beyond Techspectations’ series, we continue to push absurdly humorous boundaries, whilst reaffirming Currys as the go to tech experts for all its customer’s needs,” Currys senior advertising manager, Martin Burke said.
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“‘No Distractions’ breaks the traditional football advertising mould, driving brand consideration ahead of what is set to be an extravaganza of sport this summer.”
Set to be rolled out across TV and video-on-demand, the campaign will also promote the brand’s latest customer offer: a chance to win a guaranteed cash reward ranging from £25 to £100k with the purchase of any TV over £499. Media planning and buying was handled by Spark Foundry.
AMV BBDO creative directors Jeremy Tribe and Dave Westland added: “When the nation is gripped by football fever, a store full of TVs is the hardest place to focus on work. So, we’re showing the absurd dedication of Currys colleagues to stick to their task – delivering tech expertise.
“It’s a distinctive and memorable addition to the Beyond Techspectations platform. Hopefully football’s coming home, as well as a truckload of tellys.”
