Tech-led marketing activation business Inspired Thinking Group (ITG) has appointed Andrew Swinand as is new group chief executive officer (GCEO), replacing the outgoing Simon Ward.
In his new role, Swinand will now look to help the firm continue on a growth trajectory whilst helping it in its remit to offer ‘transformational’ marketing for brands internationally.
Swinand joins ITG after an extensive agency career stretching back to the mid-90s in which he has served as CEO of both Leo Burnett and Publicis Groupe Creative.
“Having made the decision to step into a Founder role, it was vital from my perspective to find the absolute best person to lead the group – and I’m delighted to say we’ve done so. Andrew shares our vision and is the perfect fit for our business and culture,” Ward said.
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“The marketing industry needs to modernise, having remained wedded to outdated ways of working that are no longer fit for purpose. We’ve partnered with progressive, forward-thinking brands to reinvent the way they go to market – efficiently delivering powerful content for every channel. Adding Andrew’s experience, knowledge and passion to our business, this new way of working will become the norm.”
Having launched ITG in 2010 Ward will now move primarily into a founder role, in which he will act as an adviser to Swinand and as a brand ambassador.
Swinand added: “Having seen the challenges every brand is facing in producing scaled, high-quality content, I’m making the move to ITG because, quite simply, this company is the future of the industry. I don’t see anyone else with the ability to blend production, tech and creativity in the way that we do, enabling our clients to deliver better work on every channel at scale, at pace, and on budget.
“We’ve got all the foundations in place to become a global leader in marketing technology and services, bringing the next generation of tech-enabled, agile content to brands around the world.”
