Purplebricks has rebooted its ‘save yourself from commisery’ campaign to inspire confidence in homeowners looking to avoid the expense of commission-based estate agents.
The news comes weeks after Purplebricks appointed Gareth Helm as a non-executive board director.
The new TV spot pokes fun at the ‘traditional’ estate agent pitch, highlighting how the joy felt when a home is sold can quickly turn into commisery – described by Purplebricks as the “the feeling of spending thousands on commission but getting nothing more for your money”.
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According to the estate agent brand, more than 90% of all homeowners use traditional agents that charge a substantial commission even for homes that are only on the market for a few weeks.
The campaign, produced by creative agency Snap Ldn, intends to make consumers question whether they could make big savings by using Purplebricks.
“No sale, no fee isn’t a universal proposition that works for everyone. And that’s especially true for those with a property that will attract a lot of clicks, viewings and offers,” Purplebricks chief marketing officer, Ed Hughes, said.
“This new campaign is aimed specifically at these types of owners, because choosing a traditional agent when you’ve got a sought-after property in a great area might be more accurately described as ‘will sell, big fee’. The Purplebricks model is designed to provide an alternative for those that know they have a great seller and refuse to accept the myth that a big percentage paid at the end offers them any more certainty.”
Purplebricks CEO, Helena Marston, added: “Home-owners are still pickingup the tab for traditional no sale, no fee agents who need big commissions to prop up their expensive operations. Purplebricks offers movers a way to sell where they can keep more money for themselves and avoid having their natural home-selling anxiety preyed upon.”
