Kevin the Carrot has made a welcome return this festive season as Aldi has launched its much-anticipated Willy Wonka-themed Christmas advert for 2023.
This will be the eighth year that Kevin and gang have starred in Aldi’s festive campaign, which was developed and directed by the discount grocer’s creative partner McCann, following last year’s advert which focused on the festive world cup.
The ad opens with five lucky winners – Including Kevin, of course – excitedly waiting to enter William Conker’s Magical Christmas Factory.
Other visitors to the factory include Greedy, Gluttonous Grape and Naughty Green Kiwi who, one by one, fall at various hurdles until Kevin is the last carrot standing.
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The festive story ends with a cheerful crowd of characters from Aldi’s past campaigns – including the likes of Ebanana Scrooge and Marcus Raddishford – cheering Kevin on as he wins the ‘cheese’ to the factory.
The advert itself closes with the Christmas message: “Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share”.
Aldi UK marketing director Jemma Townsend, said: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times – just like Kevin wants to with his Christmas wish.
“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”
2 Comments. Leave new
Well, he does look like a wonky willie.
When are Kevin the carrot and willy wonka and friends toys available to buy instore