M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Aldi parodies Vogue magazine cover in ‘Rogue’ stunt, to mixed reactions
Aldi has received varying reactions to a recent tongue-in-cheek stunt that saw the supermarket’s marketing team post a mock Vogue magazine cover.
Aldi’s Christmas ad tops the tree in 2023
Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
Aldi’s Kevin the Carrot joins forces with Pinterest in new Christmas campaign
Aldi and Kevin the Carrot are joining forces with Pinterest in their latest Christmas campaign, which explores a series of new ad formats.
Out with the new, in with the old: Recurring Christmas ads storm 2023 festive season
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.
Data: Social media reveals UK’s favourite 2023 Christmas ad – and it’s not John Lewis
Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
Big Christmas characters: System1 reveals this year’s top-performing festive ads
System1 has revealed the early front runners in this year’s Christmas ad race based off its measurement of viewers’ emotional responses.