Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
Was this a joke? Yet another publicity stunt? Apparently not. After months of incessant turbulence over at the iconic social media network, has Musk’s bizarre left-field decision signed Twitter’s death-warrant as a viable platform for advertisers and casual users?
Only time will tell. What we do know is that brands have been having an absolute field day with the rebrand, unleashing a plethora of memes onto an all-too-eagerly awaiting Twitter-sphere (or should we say X-sphere now?)
ITVX
Twitter: “Can I copy your branding?”
ITVX: “Yeah just change it up a bit so it doesn’t look like you copied”
Twitter: pic.twitter.com/VDoBspcEJ2
— ITVX (@ITVX) July 24, 2023
We've had an emergency rebrand pic.twitter.com/uSq1KQW6W2
— ITVX (@ITVX) July 24, 2023
Who wore it best? pic.twitter.com/pkQSPUOaNS
— ITVX (@ITVX) July 24, 2023
ITV’s recenty rebranded streaming service had quite a lot to say about it.
Channel 4
People still call our streaming service 4OD so good luck https://t.co/olKv5FFTWf
— Channel 4 (@Channel4) July 24, 2023
Is it really not still called 4OD?
KFC
Unlike Elon changing Twitter's name to 'X', this is something that everybody wants. The KFC Teriyaki Burger, only available until the 3rd of September. pic.twitter.com/fOJlmoIocK
— KFC UK (@KFC_UKI) July 24, 2023
Been banging this classic all evening https://t.co/OCbcP0xk5t pic.twitter.com/LKFSswFNh3
— KFC UK (@KFC_UKI) July 23, 2023
KFC managed to sneak in a mention of its all-new Teriyaki burger out this week.
Wendy’s
That’s his most expensive X yet 😮
— Wendy’s (@Wendys) July 24, 2023
I think we were all expecting a bit more from Wendy’s here.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Ryanair
escape that toxic X, little birdy#TwitterX pic.twitter.com/TUwEIYA89R
— Ryanair (@Ryanair) July 24, 2023
Ryanair socials on point as always. If only their flights were.
Aldi
Now launching….AldX
(It's the same as Aldi we just fancied a change) 👀 #TwitterX pic.twitter.com/44GkX8qivu— Aldi Stores UK (@AldiUK) July 24, 2023
B- for effort.
Lidl
Can't believe Elon copied us pic.twitter.com/yXPWug7BgR
— @LidlGB (@LidlGB) July 24, 2023
I don’t think anyone wants to copy you Lidl.
Duolingo
does this make me the alpha bird? pic.twitter.com/OHXmwFTFfT
— Duolingo (@duolingo) July 24, 2023
Fantastic stuff from Duolingo. 10/10
