Tesco has unveiled a modified look for its Clubcard Prices loyalty scheme after the High Court ruled that its logo infringed upon Lidl’s trademark.
Tesco loses appeal in Lidl trademark row over Clubcard logo
Tesco now has nine weeks to remove the ‘Clubcard Prices’ logo from all stores and online channels, at an estimated cost of £8 million.
WATCH: Lidl champions power of small gestures for Christmas 2023 ad
Lidl has debuted its Christmas 2023 ad which tells the story of a racoon who goes above and beyond to make one little boy’s day extra special.
BP poaches Lidl’s marketing director
Oil multinational BP has bolstered is retail leadership team with the appointment of Clare Farrant as its new vice-president of marketing for Europe.
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Aisle be back: Arnold Schwarzenegger enlisted as new face of Lidl’s DIY and gardening range
Hollywood heavyweight Arnold Schwarzenegger has been recruited by discount grocer Lidl to become the new face of its DIY and gardening range.
Lidl faces accusations of false advertising over “100% British potatoes” claim
Lidl is facing accusations of false advertising this week after questions were raised about the veracity of its claim of only using 100% British potatoes
Action for Sugar declares war on HFSS brands marketing to children
The health group Action for Sugar has called for breakfast cereals and yoghurts high in fat, sugar and salt (HFSS) to remove any packaging that could appeal to children.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
Lidl’s animal welfare standards torn apart by Humane League
The Humane League has slammed Lidl’s welfare standards and marketing practices in a devastatingly sarcastic awareness video.