Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
ITV Creative shares new Celebrity Big Brother promo
ITV has launched its first marketing promotion for the new series of Celebrity Big Brother, ahead of the show’s return on ITV1 and ITVX this March.
Grace Dent stars in This’ TV ad debut
This is set to launch its first-ever TV ad campaign, featuring food critic of MasterchefUK and Very British Problems fame, Grace Dent.
Bucking the trend: ITVX hails record year despite 60% fall in pre-tax profits
ITV’s streaming service, ITVX has now officially hit two billion streams since it was rebranded from ITVHub last December.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
ITV partners with Publicis to supercharge AV audience targeting
French agency Publicis Media has partnered with ITV and InfoSum to launch a campaign using Epsilon’s Core ID solution, in what is a UK first.
ITV makes eBay the headline sponsor of Love Island
ITV has announced that eBay will become the new headline sponsor of Love Island when the show returns this summer on ITV2 and ITVX.
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.