Elon Musk has hit back at fleeing advertisers with a bad-humoured, profanity-laden tirade whilst speaking at an event this week.
Former Twitter bigwig joins EssenceMediacomX as chief strategy officer
X/Twitter UK’s former senior director of planning Dave Wilding has joined EssenceMediacomX as its new chief strategy officer.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.
X/Twitter is reportedly trialling unblockable clickbait-style ads as decline under Musk continues
Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
91% of X/Twitter users not interested in paying subscription fee
In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.
Elon Musk’s X sued by marketing agency for trademark infringement
Social media platform X, formerly known as Twitter, has been hit with a trademark lawsuit from a Florida-based marketing agency – X Social Media.
Advertisers concerned as X axes election interference tool
X has removed a tool that allowed to users to report electoral fake news except in the Euopean Union, according to Australian researchers.
