X Archives - Marketing Beat

November 30, 2023

Elon Musk has hit back at fleeing advertisers with a bad-humoured, profanity-laden tirade whilst speaking at an event this week.

November 20, 2023

IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.

November 14, 2023

Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.

November 6, 2023

The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.

October 11, 2023

Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.

October 6, 2023

X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.

October 5, 2023

MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers

October 5, 2023

In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.

October 3, 2023

Social media platform X, formerly known as Twitter, has been hit with a trademark lawsuit from a Florida-based marketing agency – X Social Media.

October 2, 2023

Head of WhatsApp at Meta, Will Cathcart has taken to social media to deny reports that the messaging app will start to introduce adverts.