The bad news for Musk et al is just one of the findings from Kantar’s Media Reactions 2024 report, which tracks the ever-changing nature of the current media landscape.
X places Olympics ads alongside hate-filled far right posts
Adverts promoting the Olympics, the BMA and more appeared beside high profile X posts spreading misinformation about the Southport stabbings.
Data: Public perception of Musk’s X at its lowest since takeover
Only half of X users have a favourable view of the social media platform, which drops to just 38% when including all who ever use the service.
Advertisers losing trust in Elon Musk’s X plan move to TikTok
Some 77% of marketers are planning to increase their ad spend on TikTok, while net advertising spend on Musk’s X continues to decline.
GB News ‘closely monitoring’ X lawsuit as it considers similar move
GB News is reportedly keeping its eyes peeled on Elon Musk’s decision to sue brands who have boycotted the platform X in the wake of an antisemitism scandal.
GARM disbands just days after Musk’s advertiser lawsuit
The Global Alliance for Responsible Media (GARM) has disbanded just days after Musk’s X filed a lawsuit against advertisers and brands.
‘Now it is war’: What does the X lawsuit mean for adland?
With Elon Musk now suing major brands for refusing to advertise on his social media platform, what does the X lawsuit mean for adland?
Elon Musk sues advertisers and brands over X advertising boycott
Elon Musk is suing advertisers and major brands over a “massive advertiser boycott”, accusing them of conspiring to make X lose money.
EU opens proceedings against X for Digital Services Act breaches
Elon Musk’s X has landed itself it hot water with European regulators over alleged breaches of the EU’s Digital Services Act (DSA).
Elon Musk tells Cannes advertisers ‘go f**k yourself’ comment was about freedom of speech
Speaking at Cannes Lions yesterday, tech billionaire Elon Musk (known for previously telling advertiser to “go f**k yourself”), Musk clarified that the remark was a comment about freedom of speech.
