Sudocrem has unveiled its first ever unified ad campaign, which expands the brands focus from babies to the entire family by using a baby as a spokesperson.
The ‘Not just for babies, for everybody’ campaign created by Havas Consumer Health (Havas’ new health and wellness agency) marks the first time the brand has employed a unified communications platform across all territories and begins rolling out in more than 15 markets.
It sees the Teva Pharmaceuticals owned skincare brand expand its long-standing focus on exclusively being a treatment for nappy rash and messaging around its ‘soothing’ properties, by shedding light on other uses like cuts and grazes, eczema and acne spots.
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Brought to life in a new 30 second TV commercial, sees the baby act as an authority on all things Sudocrem: “My family always looks after me, so I look after them – by lending them my Sudocrem.
Despite being a much loved beauty product, including by beauty writers, Sudocrem has never advertised before.
“Sudocrem has firmly established itself as a versatile, essential, and cherished brand in households around the world,” said Global OTC marketing director Nicholas Lang.
“While our messaging has historically focused on its soothing treatment of nappy rash, it’s about time we recognise the many different people who swear by our product. And for those who don’t, there’s still no one better qualified to espouse its virtue than a baby.”
Havas Consumer Health CEO added: “When we established Havas Consumer Health, this is precisely the kind of work we had in mind. This is big, bold, shamelessly populist creativity that reflects the increasing focus consumers are placing on their own wellbeing.”
“We’re incredibly proud we get to do it for Sudocrem, a much relied upon household brand, for me and many other parents. The team have been passionate to help share the virtues of this amazing product to new uses and audiences with this campaign.”
1 Comment. Leave new
I have used sudacrem for years. – but not only for my family but for the birds and animals we have had over the years, mostly dogs and pigeons. Good for everything!