A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
TfL wins prestigious £1m prize with tube moquette inspired campaign
TfL snaps up £1m prize that will see it splashed across Outernet and the Evening Standard newspaper
Wavemaker appoints Sam Bird as managing director
Wavemaker UK has appointed Sam Bird to the role of managing director, content and brand experience.
The Sun does mock 90s-inspired front page for new Paramount+ show
The Sun has partnered with Paramount+ to create a 90s-inspired mock front page to promote the streaming service’s new original series.
Wavemaker to handle ad strategy for new government dept
Wavemaker has been appointed by the Department for Science, Innovation and Technology (DSIT) to handle media and strategy planning.
Wavemaker poaches iProspect’s Chris Worsley
Wavemaker has poached iProspect’s Chris Worsley for the role of Global Performance Lead, which he will commence in January 2024.
VCCP poaches Wilkinson Sword media account from Wavemaker
Wilkinson Sword has selected VCCP Media to run its UK planning and buying across both its men’s and women’s product ranges.
Angry ducks protest cigarette butt litter in Keep Britain Tidy ad campaign
Keep Britain Tidy has launched ‘Cigarette Butts Are Rubbish’, a new integrated campaign aimed at kick-starting widespread behavioural change.
Going Live: Wavemaker on how brands can use tech to connect IRL
Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Wavemaker’s £20m ride to success as global partner for Merlin Entertainment
Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, winning the EMEA and US planning and buying.