A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
KFC UK and Ireland appoints new social media agency
KFC UK and Ireland has hired London-based firm Uncovered as its new social media agency following a competitive pitch process.
St. James’s Place partners with Sky Arts for first TV sponsorship
Financial brand St. James’s Place has partnered with Sky Arts to drive brand awareness across a more diverse range of viewers.
St. James’s Place showcases ‘invaluable’ financial advice with Ogilvy TV spot
St. James’s Place is celebrating the importance of tailored one-to-one financial advice with a new campaign film breaking this weekend.
Aperto Partnership poaches Mindshare director
Mindshare’s former commercial director David Fenton has joined The Aperto Partnership as a senior consultant alongside Anne-Noreen Keddy.
Unilever launches fresh review of media and planning account
Unilever, which owns brands including Ben & Jerry’s and Marmite among others, has launched a review of its global media and planning account.
Sienna Miller fronts latest M&S womenswear ad campaign
Marks & Spencer has enlisted Hollywood star Sienna Miller to be the face of the latest instalment of its ‘Anything But Ordinary’ creative platform.
OMG retains HSBC media account despite stiff competition from WPP
OMG is set to retain HSBC’s global media planning and buying account, at the conclusion of a gruelling, six-month-long pitch process.
M&S Food breaks barriers with live action ‘Chilled Cows, Chilled Milk’ 3D digital billboard
M&S has launched the world’s first ever live-action ‘in camera’ 3D digital out-of-home billboard with its ‘Chilled Cows, Chilled Milk’ campaign.
Mazda to sponsor international drama across ITV and ITVX
Mazda UK is set to sponsor international drama programming across the ITV and ITVX portfolios, with a new series of idents.