Events are back, and in a big way – does this finally mean that Covid’s icy grip has been wrested from the UK’s marketing industry?
DCMS secretary praises advertising’s vital role as powerhouse of UK economy
The DCMS secretary has re-iterated the government’s commitment to delivering £15 billion of extra economic growth and a million more jobs.
Data: Ad agency ethnicity pay gap widens but gender gap closes
The gender pay gap has fallen across agencies but the ethnicity pay gap has increased, according to the latest figures from the Institute of Practitioners in Advertising (IPA). White employees…
Read MoreIPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
78% of adland professionals say agencies aren’t doing enough to support mental health
As many as 78% of adland professionals believe that companies within the industry aren’t doing enough to support their employees’ mental health.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
Dog Cat & Mouse appoints former IPA president and VCCP founder to board
Independent creative agency Dog Cat & Mouse has named former IPA president and VCCP founder Ian Priest as its new non-executive chairman.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.
IPA reveals that two-thirds of UK adults are set to cut back on Christmas spending
Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, an IPA survey reveals
IPA data: Marketing budgets continue to grow following sales promotion boost
The IPA’s Q2 2023 Bellwether Report has revealed that brand marketing budgets are continuing to register solid growth across the board.