No single media channel is able to reach more than 90% of adults every week, except out-of-home, according to the IPA’ new TouchPoints report.
Google has ‘abused its dominant position’ in UK ad tech, says CMA
The CMA has provisionally found Google is using anti-competitive ad tech practices, harming thousands of UK publishers and advertisers.
Advertising Association and top industry bodies form UK-focused training hub
The Advertising Association has joined forces with Adwanted UK to create a new industry-focused training hub with development opportunities for people in the UK advertising and marketing sectors.
Ad sector at risk of job losses after Scotland cancels public service advertising
The IPA responds to the Scottish government halting most public service advertising for the rest of the year amid “emergency spending controls”.
From good to great: improving the odds of great creativity
Thinkbox’s research and planning director, Matt Hill shares a new white paper offering clients and agencies a clear framework on how to harness truly great creativity.
IPA Bellwether: UK marketing budgets growing at fastest rate in over a decade
UK marketing budget growth has hit its highest rate in over a decade across Q2 of 2024 according to the latest IPA Bellwether.
IPA, APA and ISBA come together to call out bad pitch practices
The IPA, APA and ISBA have come together in a bid to help improve the production pitch process by addressing a range of pervasive issues.
What does Labour’s landslide victory really mean for the marketing industry?
As Labour prepares to take power for the first time in a generation, the marketing and creative industries are looking towards the future.
Adland has higher climate change anxiety than general public
Climate anxiety and concerns are far higher for those working in the ad industry than they are for the general public, reveals new IPA data.
Raft of agencies awarded IPA mental health badge of honour
Close to 70 companies have been awarded the IPA’s People First Promise badge for illustrating clear dedication to their employees’ mental health.
