Love Island has coupled up with Just Eat for the fourth year in a row, launching the return of its ‘Get stuck in’ sponsorship campaign created by ad agency McCann London.
Fans of the ITV 2 show will be reunited with the cast of animatronic characters who ‘can’t help but get stuck into the comings and goings of the villa’.
Joining the existing team of characters, two new additions will also be introduced with Jen Hatton and Emma Doran voicing Cam and Tina in Ireland providing a diverse range of voices.
New scripts – featuring the ‘distinctive’ colloquial of the show – will include ‘eying up peng (or “penne”) new Islanders’, and ‘sister from another mister’.
The Just Eat idents will promote brands such as Five Guys, Domino’s, KFC, Costa Coffee, PizzaExpress and Krispy Kreme, McDonald’s, Greggs, German Doner Kebab and Creams.
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New host of the show Maya Jama will also narrate the 15”, 10” & 5” idents, which run across TV and VOD and were produced through Craft.
“Love Island is without doubt one of the biggest shows on TV and our partnership continues to be a huge success for Just Eat, helping us connect and build brand affinity with young audiences who crave food delivery,” Just Eat UK and Ireland marketing director, Victoria Gold, said.
“Fans absolutely adore our loveable characters and with last year’s results showing 93% positive sentiment, it was a no-brainer to bring them back for more romance. The latest installment brings even more joy while showcasing the amazing food available on Just Eat.”
Just Eat will also exclusively sponsor Love Island’s Exit interview for the first time, and returns as co-sponsor of the ‘Love Island: The Morning After’ podcast, now hosted by 2022 finalist Indiyah Polack, and superfan Sam Thompson.
McCann London creative directors, Rob Webster and Alexei Berwitz, added: “The best comedy characters develop over time, so it’s great to see the Just Eat animals becoming as much of a Love Island fixture as tight trousers, tanning lotion and pulling someone for a chat. We’re thrilled to be taking these characters to new places, while bringing a bit of Just Eat joy to the seasonal gloom.”
The news comes a week after it was revealed that Love Island had selected Boots to be its official beauty partner for the third series in a row.
