‘Underdog’ brands like Greggs and Fairy which have a brand value of less than £900 million have been found to dominate brand strength rankings thanks to their connection with consumers.…
Read MoreWatch: ‘Bag some joy’ with Greggs’ new game show
Greggs has reimagined its long-term slogan ‘Bag some joy’ as the title of a classic British Saturday night quiz show in its latest marketing assault on the senses.
Greggs says brand ‘stronger than ever’ as it posts impressive 2023 profits
Greggs says brand ‘stronger than ever before’ as it posts sky high 2023 profits
Greggs appoints Weber Shandwick-owned agency to run socials
Greggs has named Weber Shandwick-owned agency That Lot to run its social media output at the conclusion of a competitive pitch process.
Love Island recouples with Just Eat for the fourth year in a row
Love Island has coupled up with Just Eat for the fourth year in a row, launching the return of its ‘Get stuck in’ sponsorship campaign.
Virgin Media O2 partners with Greggs, offering free data for low-income families
Bakery chain Greggs has partnered with Virgin Media O2 to give away free mobile data to hard-hit families struggling with large bills.
Pret a Manger releases a range of salad-inspired scarves
Pret a Manger has released a range of salad-inspired scarves, collaborating with fashion designers, Ashish, Daniel W. Fletcher and Richard Quinn.