Weetabix has unveiled a new creative in a bid to inspire the nation to ‘think outside the yellow box’ when it comes to eating the UK’s ‘favourite’ cereal.
Bursting back onto screens on 3 January next year, the campaign film will be the latest instalment in the ‘Any Which Way a Bix’ scheme which intends to inspire consumers to eat Weetabix in a variety of ways.
While a QR code will provide cereal fans with a specially created recipe book, the campaign will also be supported by a wider £2 million investment including media across YouTube and video on demand (VOD).
The new creative instalment aims to highlight how the cereal brand can help consumers enjoy Weetabix across the day, as well as helping them save money through great value snack and meal suggestions. All-day recipe ideas include everything from Weetabix smoothies and protein balls to Weetabix tiramisu.
Additional promotional activity will also take place across social media with a select team of social influencer ‘Bixers’ demonstrating the recipes from the cookbook throughout the month of January.
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“As we all face into tough times, we want to remind consumers not only that we’re on their side but also that Weetabix is central to starting the day right,” Weetabix Food Company head of marketing, Lorraine Rothwell, said.
“Consumers trust us to provide a healthy, nutritious breakfast and now we’re looking to help at other times. Our recipe book offers consumers affordable and versatile inspiration, helping them to reconsider the role that Weetabix plays in their routine by catering well beyond breakfast.
“One large box of Weetabix can feed a family for four for nine days. It is one of the most nutritionally dense cereals on the market, and this campaign will remind consumers of those credentials and give them even more Bang For Their Buck A Bix. Have you had yours?”
