Weetabix is launching a petition for ‘Weetabixshire’ to be recognised as its own county, amid a wider brand refresh.
Weetabix goes big with multi-million pound TV campaign for Women’s World Cup
Weetabix has launched a wide-ranging campaign ahead of the Women’s World Cup taking place in Australia and New Zealand later this month.
Dentsu’s iProspect ousted as Weetabix’s media agency
Weetabix has appointed WPP-owned Mindshare as its new media agency at the conclusion of a three-way pitching process overseen by AAR.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Weetabix campaign asks nation to try new cereal recipes and ‘think outside the yellow box’
Weetabix has unveiled a new creative to inspire the nation to ‘think outside the yellow box’ when it comes to eating the UK’s ‘favourite’ cereal.
Publicis agency Starcom UK recruits managing partner of iProspect owned by Dentsu
Publicis Groupe agency Starcom UK has recruited Lin-Sze Teh as its head of planning in a bid to driving ‘faster growth’ for clients.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Back of the net: The brands bringing it home after Lionesses’ historic win
The brands that hit the mark following on from the Lionesses historic victory in the 2022 UEFA Women’s Euro final over Germany.
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?
Blowing down bricks with Weetabix: Big Bad Wolf campaign
Weetabix has launched its most recent TV campaign, adding a twist to the classic tale of the ‘three little pigs and the big bad wolf’.
