Serious Tissues, a carbon-neutral toilet roll brand, has won the Sky Zero Footprint Fund worth up to £1 million in media value.
The brand’s award-winning campaign was chosen due to the “compelling” way the brand’s mission was showcased and thanks to its “category changing product”.
Though the four other finalists – Ecosia, Homethings, Royal Mail, and WUKA – all missed out on first place, each brand received £250,000 of media space, totaling a prize fund of £2 million.
The broadcaster’s Zero Footprint Fund initiative intends to harness the power of TV advertising to champion businesses taking concrete steps towards implementing a more sustainable future. Each of the five shortlisted campaigns were produced following recommendations from the Advertising Association’s AdGreen programme.
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Serious Tissues co-founder Chris Baker has proclaimed that winning the award is “absolutely game-changing”.
“It’s tough starting a business, going up against huge players. So many brands are looking to disrupt and would benefit from the power of TV to reach mass audiences,” he added.
“We are so grateful to have been given this opportunity by Sky to access TV advertising in such an early stage of our business, something we never thought was possible.”
Those who judged the competition included Advertising Association chair Stephen Woodford, Sky Bigger Picture group director Fiona Ball, Here We Flo CEO and co-founder Tara Chandra, and Sir John Hegarty.
