Media giant Sky has announced the winners of its £2 million Zero Footprint Fund, an initiative that harnesses the power of TV advertising to champion businesses that are taking concrete steps towards implementing a more sustainable future.
The five winners of year’s fund; Ecosia, Homethings, Royal Mail, Serious Tissues and WUKA have all secured £250,000 in media value after being selected by a panel of judges, having demonstrated tangible sustainable values.
All five brands will now move into ad production, with the final stage of judging scheduled for December – when the most compelling creative will secure a hefty £1 million in media value.
“Last year, the Sky Zero Footprint Fund resulted in five great adverts and brought disruptive brands to TV for the first time,” Sky Bigger Picture group director, Fiona Ball said.
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“It’s exciting to see this year, yet again, so many inspiring brands are committed to making a difference. Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours; that sustainable can be attainable. And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.”
Sky Media director of planning, Sarah Jones added: “It has been such a privilege to discover so many brands who are helping pave the way to a more sustainable future.
“The standard of pitches we saw on judging day was excellent – with inspiring origin stories, shocking statistics and brilliant business ideas.
She continued: “Thank you to all the brands who took part and to our fantastic judging panel for their expertise and guidance. We believe our final 5 have a huge opportunity to make an impact within their categories and beyond through the power of TV.”
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