The UK trade body Advertising Association has issued the new set of guidance to help young voters better understand political advertising.
UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
AA welcomes Labour’s plans to open up creative sector to working classes
Labour’s Sir Keir Starmer has pledged to make the creative arts accessible to every child as part of his vision to unleash a ‘generation of creativity’.
‘Tis the season: UK advertisers to spend record £9.5bn this Christmas
A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend.
Advertising Association creates taskforce to oversee AI’s impact on industry
The Advertising Association has convened an industry-wide taskforce to review the opportunities that AI can offer to UK advertisers.
Data: Creative advertising remains a key driver of consumer trust
Enjoyable creativity in advertising remains a major driver in the public’s trust, yet factors like a person’s worldview can still affect their experience.
Advertising Association names new director of public affairs
The Advertising Association(AA) has named Lisa Hayley-Jones as its new director of public affairs, replacing the outgoing Sue Eustace.
UK advertising market’s Covid recovery continues with growth set to total £36bn this year
The UK advertising market is continuing to recover from the effects of Covid 19, with growth set to reach £36 billion this year.
UK government bans export of advertising services to Russia
The UK government has announced that from today (16 December) it will block the export of advertising services – among other professional services – to Russia.
Serious Tissues ad wins Sky’s £1m Zero Footprint Fund
Serious Tissues, a carbon-neutral toilet roll brand, has won the Sky Zero Footprint Fund worth up to £1 million in media value.